What is a Content Upgrade & How Do I Make One?

how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

Please remember that the advice and opinions given on this website and in correspondence with correlated email addresses such as hello@simoneclement.com are anecdotal and unprofessional. I am not a doctor, I am not a therapist, and I am not a healthcare professional. Consult a doctor before doing any of the recommended activities on this blog.

This content may contain affiliate links. If so this is how we can keep the blog going, and we ONLY ever recommend products that we love and that work for us!  


 

maybe you’ve heard that email lists are where it’s at...

That you should be collecting emails if you’re even close to being a serious blogger or business owner…

And that you should be creating freebies, or content upgrades, to entice people.

But, if you’re like I was at the beginning of my business…you’re probably wondering what the heck a content upgrade is…?

How to make a content upgrade…?

and What to actually make that people will want…?

Let’s dive in!

Table of Contents:

What is a Content Upgrade

How to Make a Content Upgrade

How to Know WHAT Content Upgrade to Make

 

-

 

what is a content upgrade?

A content upgrade is a freebie that you offer in exchange for a person’s contact information, most likely their name and email address.

how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

1.

Here’s what this might look like (this is one of my content upgrades):

 

The Roadmap to Replace Your Income as a Mompreneur

Spend your child's childhood being with them, while earning enough money to support your family.

    We won't send you spam. Unsubscribe at any time.
    Powered By ConvertKit

    2.

    Someone signs up using a box like this one >>>>>:

     

    Those are some examples…a little bit later in this post I’ll show you how to make both of these things!! :D Yay!!

    In exchange for giving you their email address, they get a little freebie from you like the one you saw above.

    Here are some more examples of different freebies you could offer:

    • An ebook

    • Printables

    • A PDF

    • A Recipe

    • A Video Series

    • An Email Series

    • A Challenge

    • A Free Mini-Session

    • A Coupon

    • A Workshop

    • A Webinar

    • Access to a Private Group

     

    Ready to Replace Your Income, and Spend More Time With Your Kids??

    introducing…

    the Income Replacement Roadmap for Mompreneurs

    The Roadmap to Replace Your Income as a Mompreneur

    Spend your child's childhood being with them, while earning enough money to support your family.

      We won't send you spam. Unsubscribe at any time.
      Powered By ConvertKit
       
       

      how to actually make a content upgrade

      Once you’re ready to actually make your content upgrade, there are couple of ways you can go about doing that!

      create a pdf freebie

      Personally, to make PDF files, I use Canva.

      You can sign up for, and use Canva for free for as long as you want! Which is really great. First step you’ll want to do is choose the size you want for your PDF (US letter, or A4 depending on where you are in the world).

      how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

      You can click on the option you want or search in the box for the right size for your PDF freebie.

      Once you’ve chosen the right size you build out your PDF using the features you find inside Canva.

      The features on the left-hand side will help you to build out things in your PDF file.

      how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

      The pink shows different pre-made templates you can use some are free, some are paid.

      The green shows how you can add text to your page.

      The blue is for adding design elements like boxes, arrows, and photos.

      The yellow is for changing the color or photo of the background!

      Once you’ve created your freebie and it looks exactly how you like it, you can download it using the arrow in the top right-hand corner.

      How to Actually Deliver a Freebie to Someone

      “Hand-Delivered” Freebies

      The easiest and cheapest way, if you’re at the very beginning of your business, is to “hand deliver” each freebie.

      I.e. go into your email account and personally send the PDF to everyone who “opts in” to your freebie.

      If you’re not into spending money yet, and you just wanna start collecting emails, this is the way to do it! Then you’d keep a list of the emails on your computer or old-school like in a notebook.

      P.s. make sure you do two things if you opt for this…1) give them a way to leave your email list and 2) provide a physical address at the bottom of each email.

      These are legal things you’ll need to make sure you’re taking care of.

      CRM Software

      These are the Convertkits, Constant Contacts, and Mail Chimps of the world.

      Personally, I use and recommend Convertkit.

      Though it does have a larger monthly price tag. If it helps you, it can be a little bit of a motivation to actually make money each month! But if you’re not ready you can always use mailchimp.

      Here’s how you can create a way for people to access your freebie in Convertkit.

      how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

      1.

      Create a New Form

       
      how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

      2.

      Choose form if you have a blog already, and landing page if you don’t.

       
      how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

      3.

      Once inside the creator you can change all the information to reflect what you want to show up. You can see mine for example just below!! It’s very customizable.

      Then you get the code, and can copy & paste it into your website!

       

      For related reading see: HOW TO EARN YOUR FIRST 1K IN BUSINESS FOR MOMPRENEURS

      The article continues below…

       

      What content upgrade should I make?

       

      how to know what freebie to make

      Ask your audience

      The #1 best way to know what freebie to make is to survey the audience you already have. If you don’t really have an audience yet, try to find a Facebook group with a similar audience to yours (like mine) and ask them what they’d most benefit from!

      Check your most popular posts

      If you already have a blog, head over to google analytics and check out the most popular posts. What would be something more that a reader would like to know after reading your post?

      see what’s popular in your niche

      You can do this one of two ways!

      1. Go to Pinterest and type in a short keyword like “toddler meals” and see what Pinterest suggests. As you can see below, a popular option is for picky eaters, so your freebie might be “10 Recipes for Picky Eaters

      how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog

      2. Go to your favorite YouTube channel and find their most popular videos. Those are clear signs of things you could write about!

      There you go! A crash course in freebies (also known as content upgrades) don’t forget to sign up for my freebie! The roadmap to replacing your income and becoming a work-from-home mom! Sign up below <3

       

      The Roadmap to Replace Your Income as a Mompreneur

      Spend your child's childhood being with them, while earning enough money to support your family.

        We won't send you spam. Unsubscribe at any time.
        Powered By ConvertKit
         
         

        Tell us in the comments sections below…what is your blog or business about??

         
         
         
         
         
         
         
        what is a content upgrade and how to make one.png
        how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog
        how to make a content upgrade content upgrade freebie freebie ideas what is a content upgrade what is a freebie build your email list how to build your email list how to get emails for your newsletter how to get clients get clients marketing how to get clients social media entrepreneurs spiritual entrepreneurs empath entrepreneurs attract clients manifest clients getting clients coach coaching business coach blogger bloggers blogging get clients fast tips get clients posts make money blogging blogging income blog income earn money blogging tripwire make money with your blog how to make money with a blog